What is pay and display advertising?
Advertising on the back of car park tickets is your chance to target millions of car drivers every week. They have no choice but to handle pay and display tickets everytime they park their car.

How does it work?
There are different types of adverts. Some have a redemption voucher or a special offer, others announce new business launches, and some are used to promote new brand awareness. The more times people see your logo, the more likely they are to recognise and remember it.

Where can you advertise?
Paperwork has contracts to provide tickets in council car parks, hospital car parks, on street parking meters and at leisure centres. You can have a national or regional campaign, whichever is best suited to target potential buyers.

What quantity do I have to buy?
This depends on the area where you want to advertise, and the quantity of tickets used. You don't have to buy every ticket; with some ticket types you can buy as few as one in six.

How long will the tickets last?
The minimum period is usually 3 months, which is ideal for short term promotions. However, some people like their advertising campaign to last longer, so take alternate tickets over six or even 12 months.

How much will it cost?
You would be surprised at how cheap this form of advertising is. It can cost less than advertising in your local newspapers or in yellow pages!

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